About Me



I am a business studies student majoring in small business management and entrepreneurship at Massey University, Albany Campus. This blog illustrates my understanding of social media and it's impact on business.

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How does government affect social media use and how does social media affect governments?

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How does government affect social media use and how does social media affect governments? “Winston Smith: Does Big Brother exist? O'Brien: Of course he exists. Winston Smith: Does he exist like you or me? O'Brien: You do not exist.” ―  George Orwell ,  1984 This question raises the issue of who benefits the most from the use of social media and shows how the government is affected in both positive and negative ways. On a positive side for the government they are able to find out more about their people, to help effect change in how they run their administration and target specific groups to get real time information. “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.” ― United Nations , Universal Declaration of Human Rights The way social media is used politicall...
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The History of Social Media

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History of Social Media  Social media is described in the Oxford Dictionary as " Websites and applications that enable users to create and share content or to participate in social networking." The Internet is the medium for social media and with the advent of Web 2.0 bringing communication capability to the web people were able to communicate within a global perspective.  The following info-graphic shows the progression of social media. It is interesting to see the various icons, many of which are recognized today. Of particular interest is the year in which Google was first registered, twenty years ago!  One of the first popular social media tools were blogs (web logs) and these are still popular today. Wordpress and Google's Blogger were the two main early contenders. Today we have micro blogging applications such as Twitter which limits posts (tweets) to 140 characters. The immediacy of these posts enable global events to be shared in real time and now even...
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The Challenges and Opportunities of Social Media

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Challenges “ If your prospects like your product, they'll tell 10 people. If they don't, they'll tell 1,000.”                       ―  Timi Nadela ,  Get To The Top Social media can be the most wonderful promotional tool for business but as the quote above suggests it can harm the reputation of a business too. Sometimes negative comments may not be based on truth but you can depend on it that the stigma of negative feedback will blot the best business. With social media exposure comes the possibility of theft of ideas, product design, identity and hacked accounts. Inside the organisation social media has it's pitfalls too. While it has the capability for collaborative innovative project management it can also be distracting, taking employees attention away from the real work of the business. Cultural considerations need to be addressed in an organisation. Different age groups in an organisation re...
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